If you run a fashion site, you know how important it is to drive traffic to your website. One way that you can get your target audience to notice your pages is to practice good SEO tactics that are geared towards individuals that enjoy fashion. You may know the basics of SEO such as using social media, blogging regularly, creating videos, and writing content that appeals to your audience. But, we all know that those tactics aren’t nearly enough to drive the amount of traffic you’re looking for, so here are some additional tips that may be of help:
Double Check Website Quality
SEO is actually quite meaningless if you don’t have a user-friendly website put together that people are going to want to visit. You can’t build a cookie-cutter website and assume that anyone is going to care about it. If you’re not sure about your site, check out other fashion websites that may help you get your creative juices flowing.
Get Others To Link You
You may have the most awesome fashion website on the entire world wide web, but if no one is linking back to your website, search engines are going to ignore it. You need to find other fashion companies within your niche and build a relationship in order to get them to link you. Remember, it’s not enough to get random websites to reference your fashion site– you need quality backlinks! Avoid submitting your website to link directories that are not relevant to your website as search engines are now penalizing websites that do that.
Try Viral Marketing
The point of viral marketing is to create content that will ultimately go viral. When it comes to fashion, try something that either relates to a current trend or debunks a common myth. The more interesting your video is, the better your chances of finding fame.
Blog About Current Trends
It’s important that if you’re actively blogging then you’re choosing relevant fashion topics. Websites that incorporate popular topics into their content are picked up by search engines easier. When in doubt, celebrity gossip is a surefire way to get your page to rank. Of course, you should never steal or borrow content as that can negatively impact your SEO.
Tweet Fashion Advice
As it turns out, many people are still actively using Twitter and if that’s the case, then you need to be using it too! The short text nature of Twitter makes it an ideal platform for tweeting fashion advice or important news on a regular basis. Before you tweet, make sure that you have enough followers because you really can’t make a difference if no one is going to be reading your content.
Fashion SEO is never going to be an easy task. You really need to do your research and figure out keywords that you can rank for with a smaller amount of competition. It’s a lot easier to drive traffic to your website if you aren’t selling fashion products, but if you are, you really need to work to figure out your target audience before enacting SEO.